About Us
Raico was founded by Pav Rai, whose extensive experience in the motor trade—spanning sales, detailing, and paint protection film (PPF)—set the foundation for the company. In 2019, Pav launched Raico to meet rising international demand for German marques like Mercedes-Benz, BMW, and Porsche. His dedication and personable approach quickly built a strong reputation, resulting in the sale of hundreds of such vehicles. As the business evolved, Pav shifted focus to high-performance and supercar marques, expanding Raico’s offering to include the world’s most prestigious brands. This success led to the opening of Raico’s first showroom in early 2025, located in the picturesque town of Radlett, Hertfordshire—marking an exciting new chapter in the company’s growth.
Raico aims to become a trusted and established provider of exceptional motor vehicles across the UK, known for delivering quality, reliability, and outstanding service. The company is built on core values of honesty, transparency, and a genuine commitment to client satisfaction. At Raico, strong relationships with customers are prioritised, ensuring a personalised and seamless experience from initial enquiry to final delivery. By consistently offering premium vehicles and maintaining a high standard of professionalism, Raico is positioned to grow its presence nationwide.
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© Copyright 2019 Raico London Ltd, registered office Hill Farm Raico, Hill Farm, Watling Street, Radlett, Hertfordshire, England, WD7 7HP (Company No. 12045128) since 2019. Site by C3 Studios